We had an opportunity to help build a marijuana brand from the ground up. From developing their core brand, to naming, to creating a fully custom online delivery platform, our journey with Diem has transformed into a significant partnership that reaches beyond the ordinary agency-to-client interaction.
- Brand Strategy
- Identity Design
- Full Stack Development
- Business Development
- Interior Design
- Packaging Design
- Social Marketing
- Search Engine Optimization
- E-commerce Strategy
Diem’s flagship dispensary required our creative solution to keep the budget down while providing the same quality retail experience consistent with the brand. We kept the overall look-and-feel of the store bright and simple to compete with the predisposed notion of “marijuana dispensaries” around town.
To support Diem’s exploding inventory, we created a system to create and update new items fully customized for their online platform on the fly. This allowed for a prolific growth of their inventory without compromising the quality of the content.
Diem needed a different approach to marketing as they were entering a very saturated market. We stuck with the upbeat & quirky brand voice to disrupt the preexisting weed culture and reach a wider range of audience by keeping the look-and-feel inviting.
To help Diem increase their brand equity in the marijuana industry, we created custom packaging to provide a memorable product experience for their audience. The packaging design went through painstaking iterations due to the limitations of ever-changing OLCC regulations. But we did it.